Course Syllabus
Certificate Course on Content Writing
To Be Conducted
By
Departments of Bengali and English
Total Marks: 100 (25 x 4)
Modules: 2 + 2
Module 1 (25)
- What is content? 10
- Different types of contents 15
Broad classification:
Subjective content and objective content
Module 2 (25)
- Target Audience 10
Based on Demography
Based on Needs
- Subcategory of contents on the basis of target audience 15
Informative content
Educative content
Commercial content
Social content
Module 3 (25)
- Medium of content 10
Written/published content
Audio-visual content:
Storyline and Storyboard,
Role of storyboard
- Publication media 15
Print media: Newspaper; magazines; brochure; pamphlets; advertisements.
Audio-visual media: commercial; public-awareness campaign; commercial in disguise
of public awareness campaign.
Module 4 (25)
- Content writing: Resources and Editing 10
Resources: Data; information; references
- Budget making 15
Based on sources
Based on target audience
Suggested Reading/References:
Content by Kate Eichhorn
Writing for the Web by Lynda Felder
Content Writing Handbook by Kounal Gupta
Everybody Writes by Ann Handley
Word Castle by Vaibhav Kakkar
The Successful Author Mindset by Joanna Pen