Contents: Total Periods: |
Module - 1 |
Content |
Hours |
Basic Concept of Communication |
- Communication : concept, definition
- Forms of communication
Procedure of organizational communication
a) horizontal communication
b) vertical communication
c) upward communication
d) downward communication
e) grapevine communication
- Functions of communication
- Mass communication: Definition , functions
- New media : Definition, concept
|
5 |
Module - 2 |
Public Relations |
- Definition and concept
- Public Relations Vs Advertising, Publicity, Propaganda
- Role of Public Relations Officer in an organisation
- Corporate Communication
- Crisis Communication in an organisation
- Corporate Social Responsibility
|
10 |
Module - 3 |
Institutional Communication |
- Definition and role of Institutional Communication
- Institutional Communication in Government, Public and private sector
- Attributes of a good communicator
- Developing communication strategies
- Institutional Communication in the digital era.
- Writing for the organisation(Press release etc.)
- Understanding the audience
- Developing and delivering effective presentation
- Group communication, team work and leadership
- Intercultural and international communication
|
10 |
Module - 4 |
Advertisement |
- Concept of advertising, Relation between Ad and PR
- Corporate Advertising
- Definition and characteristics of corporate ad
- Application of corporate ad
- Steps of making an ad
- Preparation of corporate ad- Print ad /Display ad
- Making a storyboard for audio visual ad
- Market Research
- Integrated Marketing Communication
- Media Planning
|
5 |
Module - 5 |
Public Speaking and
Listening |
- Introduction to Public Speaking
- Understanding Speech – Types of Speech
- Ethical speaking
- Generating Ideas and making it memorable
- Delivering Ideas
- Overcoming Fear of Public Speaking, Final Delivery, (Group
Discussion)
- Hearing vs. listening
- Value of listening
- Identify what kind of listener you are
- How to became good listener
- Three A's of effective listening
- Models of effective listening
- Skills of effective listening
- Barriers of effective listening
- Activities to improve listening skill
|
10 |
Practical (Blended mode) |
Assignments |
- Ad making using Photoshop
- House Journal
- Listening and speaking assignment including CV
|
10 |