Institutional Communication & Public Speaking

Couse Syllabus

Contents: Total Periods:
Module - 1 Content Hours
Basic Concept of Communication
  1. Communication : concept, definition
  2. Forms of communication
    3. Procedure of organizational communication
    a) horizontal communication
    b) vertical communication
    c) upward communication
    d) downward communication
    e) grapevine communication
  3. Functions of communication
  4. Mass communication: Definition , functions
  5. New media : Definition, concept
 5
Module - 2
Public Relations
  1. Definition and concept
  2. Public Relations Vs Advertising, Publicity, Propaganda
  3. Role of Public Relations Officer in an organisation
  4. Corporate Communication
  5. Crisis Communication in an organisation
  6. Corporate Social Responsibility
 10
Module - 3
Institutional Communication
  1. Definition and role of Institutional Communication
  2. Institutional Communication in Government, Public and private sector
  3. Attributes of a good communicator
  4. Developing communication strategies
  5. Institutional Communication in the digital era.
  6. Writing for the organisation(Press release etc.)
  7. Understanding the audience
  8. Developing and delivering effective presentation
  9. Group communication, team work and leadership
  10. Intercultural and international communication
 10
Module - 4
Advertisement
  1. Concept of advertising, Relation between Ad and PR
  2. Corporate Advertising
  3. Definition and characteristics of corporate ad
  4. Application of corporate ad
  5. Steps of making an ad
  6. Preparation of corporate ad- Print ad /Display ad
  7. Making a storyboard for audio visual ad
  8. Market Research
  9. Integrated Marketing Communication
  10. Media Planning
 5
Module - 5
Public Speaking and Listening
  1. Introduction to Public Speaking
  2. Understanding Speech – Types of Speech
  3. Ethical speaking
  4. Generating Ideas and making it memorable
  5. Delivering Ideas
  6. Overcoming Fear of Public Speaking, Final Delivery, (Group Discussion)
  7. Hearing vs. listening
  8. Value of listening
  • Identify what kind of listener you are
  • How to became good listener
  • Three A's of effective listening
  • Models of effective listening
  • Skills of effective listening
  • Barriers of effective listening
  • Activities to improve listening skill
 10
Practical (Blended mode)
Assignments
  1. Ad making using Photoshop
  2. House Journal
  3. Listening and speaking assignment including CV
 10